How to“smartly”allocate resources for digital entrepreneurship？

Yirui Jiang; Peter Lou

doi:10.68322/ajsid.40

作者

Yirui Jiang University of Cambridge
Peter Lou Adjunct Professor at the University of California

DOI:

https://doi.org/10.68322/ajsid.40

关键词:

数字创业, 案例研究, 资源编排, 数据资源

摘要

在数字经济背景下，如何高效统筹各类资源、助力数字创业项目取得发展，已成为学术界与实务界广泛关注的热点。本文采用案例研究法，选取典型数字企业 —— 上海同路运交通科技有限公司作为研究对象。依托该企业的创业实践，本文将其数字创业历程划分为三个主要阶段：市场洞察、技术研发与创业布局阶段，产品打造与初创孵化阶段，以及最终走向规模化落地应用的阶段。研究依托资源编排理论，全面剖析了该企业在各个发展阶段中资源挖掘、整合与调配的具体模式。研究发现，数据是数字创业全过程的核心基础，提升数据应用能力是实现资源融合的关键；同时，深度的产学研合作也是扩充资源体量的重要途径。本次案例分析不仅为数字创业领域的资源编排研究搭建了全新的理论框架，也总结出具备实操性的实践经验，以期为后续相关领域的研究学者与行业从业者提供参考与指导。

作者简介

Yirui Jiang, University of Cambridge

The Royal Society
University of Cambridge
Academy of Management (AOM)
Institute for Operations Research and the Management Sciences (INFORMS)
Institute of Electrical and Electronics Engineers (IEEE)
The British Academy
The Alan Turing Institute
Peter Lou, Adjunct Professor at the University of California

Chairman and CEO of Silicon Valley AI Research Institute,Adjunct Professor at the University of California, Berkeley, UCLA and Stanford University. A distinguished pioneer in the integration of financial technology and artificial intelligence in the United States, with over 25 years of extensive fintech experience on Wall Street. He has held senior positions such as Senior Director in renowned international financial institutions, including Ernst & Young Global Consulting, the third-largest bank on Wall Street, and Bank of Tokyo-Mitsubishi UFJ.

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如何为数字化创业“合理高效”地分配资源？

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