1
Coventry University, International Center for Transformational Entrepreneurship, Coventry, West Midlands, England
Abstract
The increasing presence of generative artificial intelligence (GenAI) in university learning environments has created new opportunities for information acquisition, academic support, and personalized learning. This study explored the determinants of students’ willingness to continue using GenAI tools in higher education by extending the Technology Acceptance Model. Three antecedent variables, namely perceived usefulness, perceived ease of use, and trust in AI systems, were examined. Data were collected from 318 university students who had prior experience with GenAI applications and analyzed using reliability testing, correlation analysis, and multiple regression techniques. The findings demonstrated that all three factors were positively associated with students’ intention to use GenAI tools. Among them, perceived usefulness exerted the greatest influence, indicating that students place considerable emphasis on the academic value and learning benefits provided by AI-assisted technologies. Ease of use also contributed to stronger usage intentions, suggesting that intuitive interaction and accessibility remain important considerations. In addition, confidence in the reliability of AI-generated outputs was found to encourage continued adoption. These results highlight the combined roles of functional value, usability, and trust in shaping students’ engagement with GenAI. The study offers empirical evidence for understanding AI adoption in educational settings and may inform the design and implementation of student-oriented AI learning support systems.
Keywords
Generative Artificial Intelligence,Technology Acceptance Model,Higher Education,Behavioral Intention,Trust in AI
How to Cite
Vanessa, R. (2026). Students’ Acceptance of Generative AI Tools in Higher Education. Asia Journal of Social Innovation and Development, 2(1), 51–63. Retrieved from https://www.ajsid.org/index.php/pub/article/view/41
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